AI Insights · Timothy · July 2025
Top 5 iOS Decoration Games in Europe: Q2 2025 Performance
Explore the Q2 2025 performance of Europe's top 5 iOS decoration games, including trends in downloads, revenue, and active users.
In the second quarter of 2025, the top five decoration games on the iOS platform in Europe demonstrated varying performance trends. According to data from Sensor Tower, these games showed fluctuations in weekly downloads, revenue, and active users.
Gardenscapes by Playrix maintained strong weekly revenue, peaking at approximately $1.7M in late April. Weekly downloads started at around 115K, declining to about 82K by the end of June. Active users fluctuated, beginning at 2.6M and closing the quarter at roughly 2.5M.
Similarly, Homescapes, also from Playrix, displayed a peak in weekly revenue reaching $1.3M in the last week of May. Downloads decreased from 50K at the start of the quarter to around 33K. Active users showed resilience, with numbers remaining close to 2M throughout the quarter.
Travel Town - Merge Adventure by Moon Active experienced a gradual increase in weekly revenue, culminating at approximately $1.1M by the end of June. Weekly downloads started at 75K, reducing to around 61K. Active users began at 541K, decreasing steadily to 496K.
Seaside Escape®: Merge & Story from Microfun Limited saw weekly revenue fluctuate, peaking at $536K in the last week of June. Downloads saw a downward trend, starting at 13K and ending at 6K. Active users began at 275K and ended at roughly 233K.
Lastly, Merge Mansion: Mystery Puzzles by Metacore Games Oy showed significant variation in weekly revenue, peaking at $523K mid-May. Downloads fluctuated from 12K to 16K, while active users declined from 432K to 286K by the quarter's end.
For more detailed insights and data, Sensor Tower provides comprehensive analytics on these and other top-performing apps.